Paula Kehoe is the founder and owner of Red Rock Communications, a Peterborough-based boutique communications firm specializing in copywriting and brand journalism, media relations, social media management, and event marketing for individual brands in finance, health care, retail, technology, non-profit and lifestyle sectors.

Paula graduated from Memorial University of Newfoundland with a B.A. in Political Science and Sociology after which she completed the Journalism program at the Southern Alberta Institute of Technology. Paula moved on from her studies to work as a freelance photojournalist at Sun Media in Calgary for years covering news, sports, breaking news and entertainment, bearing witness not only to controversy and conflict, but also to beauty and the enduring power of the human spirit.

In 2008, armed with a solid foundation in the principles and key concepts of news reporting, Paula jumped the fence to the world of corporate communications where she worked as a communications consultant for two leading Canadian companies.

Paula is a Lifestyle writer for kawarthaNOW.com and enjoys shining a spotlight on stories of substance and expanding her relationships within the Peterborough community.

Paula is very passionate about giving back to her community and supporting local businesses and organizations, particularly women-led ventures. She is currently serving a two-year term on the Board of Directors of the Women’s Business Network of Peterborough as External Communications Director, helping advance women in business through education, mentorship, networking and access to growth opportunities. For the second consecutive year, she is volunteering her expertise as Communications Lead and Publicist for the International Women’s Day Conference in Peterborough.